Financial planning and funds management company Addwealth takes on the super fund incumbents by launching its own superannuation fund, the Addwealth Advantage Super Fund.

Publication:  Financial Standard

Date: 6 December 2010

Addwealth launches super fund

Financial planning and funds management company Addwealth takes on the super fund incumbents by launching its own superannuation fund, the Addwealth Advantage Super Fund.

Member of the fund can then access the Group's Achiever Fund through their regular superannuation contributions without the minimum investment restriction of $50,000 usually required from superannuation investors to invest in the fund.

Paul Foster, CEO and CIO of Addwealth, said the super fund's key point of difference is the increased flexibility it gives members in purchasing insurance through their super.

"Most super funds only allow members to purchase a one-size-fits-all, cut-down super policty with no choice of provider that is not always adequate for their needs," he said.

Buying your insurance through your super is advantageous for many people because preferable tax treatment makes it more affordable and accessible, so we feel that our fund will offer the best of both worlds in insurance - flexibility and affordability."

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